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Stuart Ferster's Blog

How to Choose a Bank for Your Small Business

How to Choose a Bank for Your Small Business

  Small businesses have plenty of options when it comes to banking. Everything from gigantic banking corporations to local credit unions wants to offer you services. Choosing the right provider is essential. Here are things to consider. Factors for Choosing a...

When to Pivot and How to Do It Effectively

When to Pivot and How to Do It Effectively

The pivot, if properly executed, can work in business. It has led to some significant successes, particularly in technology. Twitter was formerly a podcasting network, and YouTube used to be a video dating site. Knowing when and how to pivot is critical to being...

Moving On After A Business Failure

Moving On After A Business Failure

It's not easy to realize that your business has failed after putting so much into it, but there may come a time to face this unpleasant reality. If you do find yourself in this situation, there will be a process you'll have to go through to recover from the loss. As...

2021 Small Business Marketing Trends

2021 Small Business Marketing Trends

The COVID-19 has brought a new play to the business arena. Small businesses have had to go back to the drawing board to scrutinize their marketing strategies. They have had to reposition their businesses to remain relevant in the competitive business world. Small...

Using Data for Proof of Concept in a Startup

Using Data for Proof of Concept in a Startup

Proof of concept is one of the most critical factors in starting a successful business. Often, entrepreneurs rely on their instincts or anecdotal evidence to support the idea that there's a market for their goods or services. This is a mistake for several reasons....

What is a PPC Campaign?

What is a PPC Campaign?

Whenever you run a query on Google or a search engine, the first results that come on top are those labeled with "Ad." Those are pay-per-click ads. Pay-per-click or PPC advertising is a well-known digital and internet marketing tool. When trying to attract traffic to...

Entrepreneur Technology in the Digital Age

Entrepreneur Technology in the Digital Age

Technology is ever-changing in the fast-paced society we live in today. Not every new device that comes along is necessary for an entrepreneur, but many do have benefits. Staying up to date on the latest developments can help speed up businesses and keep them on top...

Digital Branding for Entrepreneurs

Digital Branding for Entrepreneurs

Entrepreneurs who are just starting to build their brand must embrace authenticity if they expect to develop a positive reputation with consumers. People expect more transparency from their favorite brands in today's digital world, and that's especially true for...

Working with a Business Consultant

Working with a Business Consultant

If your organization is looking to improve its performance and productivity, then a business consultant might be right for you. Their job is to help businesses reach their goals by creating solutions based on their past work. Hiring a business consultant is the...