Using Data for Proof of Concept in a Startup
Proof of concept is one of the most critical factors in starting a successful business. Often, entrepreneurs rely on their instincts or anecdotal evidence to support the idea that there's a market for their goods or services. This is a mistake for several reasons....
What is a PPC Campaign?
Whenever you run a query on Google or a search engine, the first results that come on top are those labeled with "Ad." Those are pay-per-click ads. Pay-per-click or PPC advertising is a well-known digital and internet marketing tool. When trying to attract traffic to...
Entrepreneur Technology in the Digital Age
Technology is ever-changing in the fast-paced society we live in today. Not every new device that comes along is necessary for an entrepreneur, but many do have benefits. Staying up to date on the latest developments can help speed up businesses and keep them on top...
Digital Branding for Entrepreneurs
Entrepreneurs who are just starting to build their brand must embrace authenticity if they expect to develop a positive reputation with consumers. People expect more transparency from their favorite brands in today's digital world, and that's especially true for...
Working with a Business Consultant
If your organization is looking to improve its performance and productivity, then a business consultant might be right for you. Their job is to help businesses reach their goals by creating solutions based on their past work. Hiring a business consultant is the...
The Mindful Entrepreneur
Mindfulness has dominated the headlines a lot over the past five years, but it has actually been around for thousands of years. In the Far East, it takes on a more spiritual and religious meaning, while in the West, it is mostly about finding a secular inner peace. As...
Embracing Freelancers for Business Growth
More businesses are relying on nontraditional employees to help them function in an evolving society. While offering your employees the opportunity to work remotely is one option, you also can use freelancers to fill recent vacancies. Hiring freelancers may be new to...
Why Become a Solopreneur?
Approximately half of all millennials work as freelancers today, according to a recent statistic supplied by Incfile.com. That's not to say that all solopreneurs are freelancers, but it's one of the easier ways to get started as a solopreneur. Someone who starts a...
Before Adopting the Latest and Greatest Technology
Just because something is new and has the potential to change an industry for the better does not mean that it is right for every company. While it is essential to stay at the forefront of technological breakthroughs, it is equally important to remember that...
Seven Best Apps for Entrepreneurs in 2020
There are several tasks that entrepreneurs perform each day. Entrepreneurs must spend time with clients and work on administrative tasks and expand their businesses. There are mobile apps that can assist entrepreneurs with some tasks to increase their productivity....